This year has produced some astonishing new male beauty trends, with cocoa brown golden goddess oil and caffeine turning to must-have personal care products. Thanks to the influence of bloggers, influencers, actors and royals, the male beauty industry has grown in leaps and bounds over the past decade. These are some of the most astonishing trends in the male beauty industry to watch out for in 2021.
Latest Trends In The Male Beauty Industry
1. Acid: Skin exfoliation products were merely dominant in the female beauty industry. Not anymore. Acid-based skin exfoliation products such as Dove Men clean face scrub have occupied a dominant share of the beauty market. In controlled formulas, most acids in skincare products provide exfoliating benefits, smoothing skin texture, and unveil younger-looking skin.
2. Below-the-belt grooming: Due to previously held premonitions, private part grooming in the men’s beauty industry was a taboo. Today, there are a plethora of products like waterproof rust-resistant ceramic blades for safe pubic hair grooming.
3. Concealers, BB creams, primers, and foundations: It is no longer frowned upon to wear a concealer. Concealers, primers and foundations are often entry points for men into the cosmetic space. These products which are finally entering the mainstream market, are perfect for ageing men helping them look healthy and vibrant.
4. Caffeine: Caffeine has taken on a more prominent appearance in other personal care products, including shampoos and conditioners. Paired with biotin, caffeine helps to fortify the hair shaft to promote healthy growth and reduce hair loss.
Cocoa Brown Golden Goddess Oil
Originally targeted at women, Cocoa Brown Golden Goddess Oil has become one of the biggest male beauty trends of 2021. This oil is the ideal enhancement for a shimmering beautiful bronzed skin glow. Packed with gold shimmer particles to illuminate the skin, this oil serves as a moisturiser and hydrator. With the spike in male purchases, we may soon see a male version of the product.